4 Feb 2026
Prophet
Prophet, Australia’s most advanced decision intelligence platform that helps businesses test and optimise decisions, today announced the appointment of award-winning data scientist, Rachel Scott, as its new Head of Marketing Science.
In the newly created role, Scott will be responsible for building and leading the business’ customer-facing decision science capabilities, helping to shape how Prophet customers unlock value and actionable commercial outcomes from its platform.
Scott is a highly regarded strategist and data science leader, with more than 20 years’ experience across Australia’s financial services sector, spanning marketing, strategy, analytics, customer insight and credit risk.
Scott joins Prophet from Suncorp, where she was Manager of Marketing Science, leading a team of mathematicians and analysts and helping to strengthen the organisation’s predictive modelling and insight capabilities to improve marketing ROI and optimise media investment. She has also held other senior leadership roles across Suncorp, including managing campaign effectiveness, marketing performance and innovation programs.
Recognised as one of the nation’s Top 25 Analytics Leaders by the Institute of Analytics Professionals of Australia, Scott was also named a B&T Top 10 Data Scientist in 2023, 2024 and 2025, reflecting her reputation as one of the country’s leading voices in modern marketing effectiveness and analysis. She has served as a board member for the Australian Institute of Professional Intelligence Officers and is a leader, speaker and mentor through her work with The Salvation Army.
Prophet Chief Operating Officer, Hamish Mogan, said: “Rachel is a recognised industry leader in marketing effectiveness and measurement, having built and led the marketing science function at Suncorp for the past eight years. Rachel brings a rare combination of deep mathematical expertise and practical media measurement experience to Prophet – a blend of skills that is exceptionally difficult to find.
“Rachel has a proven track record of driving efficient media investment and improving marketing decision-making processes at-scale - her experience will have tremendous impact on our customers as they leverage the full power of the Prophet platform.”
Commenting on her new role, Scott said: “Prophet’s core purpose is to help businesses make better decisions. My role in building and leading the science that sits at the heart of this mission will be critical in helping to translate the mathematical power of the Prophet platform into actionable commercial outcomes for our customers.
“My experience driving efficient media investment and embedding measurement-led decision-making into complex organisations makes me uniquely qualified to shape how our customers unlock value from our platform. I’m excited to lead Prophet’s customer-facing science capability, ensuring every customer can confidently translate model outputs into business decisions.”
Scott’s appointment follows Prophet’s rapid growth over the past 12 months, as it continues to scale its footprint and customer stable. Growth has accelerated with the recent release of Prophet AI, the new AI decision intelligence platform, which builds digital clones of organisations to simulate strategy.
Prophet CEO, Jordan Taylor-Bartels, said: “As we rapidly onboard new customers, our ability to help them leverage the mathematics in our platform is critical. We needed an expert pair of hands to lead this critical interface between our platform and our customers’ commercial outcomes - I don’t think there exists anyone more aligned to how we think and what we want for our customers than Rachel Scott.
“Rachel is renowned for her ability to translate complex data into commercial strategy that delivers measurable customer and business impact – we’re delighted to have her as part of the Prophet team.”
Prophet is the brainchild of Taylor-Bartels, a former Hyperloop Global Marketing lead, and Sean Taylor, a former Ogilvy and VMLY&R Commerce CEO.
Since its 2024 launch, Prophet has quickly grown its customer base across the retail, insurance, automotive, media, on-demand delivery, travel, wagering, and cybersecurity industries, all benefiting from the platform’s ability to give brands a proper mathematical insight into how their marketing function is performing and how they can improve it.
Prophet has also made several new appointments in recent months across sales, recruitment and tech, as it expands to meet client demand. Vice President of Sales and Partnerships, James Sawyer, was the company’s foundational hire in Sydney, joining the business in October last year, while talent acquisition specialist, Bec Geyer, was appointed to head up talent, people and recruitment.
Carl Clasio and Leo Roubos joined the national sales team late last year, working across revenue operations, growth and onboarding. In addition, the company also expanded its Advisory Board with the appointment of Phil Davis, Senior Vice President Global GTM at Google Cloud, and Professor Andrew Gelman of Columbia University, one of the world’s leading authorities in Bayesian statistics and data modelling, joining the board.
Prophet was awarded the AFR BOSS Most Innovative Company in the Media and Marketing category in 2025.
Scott’s appointment is effective immediately.
