Prophet Knowledge Base

Why marketers need to stop giving the last click all the credit

A Perfect Attribution Model? You’re Dreaming

Countering click bandits: $73m Southern Cross ad spend study finds performance platforms harvest demand others create as TV and audio brand effects persist

Prophet expands across 40+ brands as enterprise marketers move beyond quarterly marketing reporting

AI doesn't care what your brand says about itself

Rishad Tobaccowala joins Causal AI startup Prophet as it expands into the US