Rehearse every decision before you make it.

Every business decision has a consequence. Experience it first.

Prophet creates a digital model of your organisation so you can test commercial decisions against real-world conditions before spending a dollar.

One platform.
Every commercial decision.

Overview

Always-On Modelling

Demand Creation

Investment Optimisation

One model. Every driver of growth. Traditional measurement tools tell you what happened. Prophet goes further by modelling your entire commercial system—bringing together marketing, pricing, brand, macroeconomic conditions and operational performance to reveal what's truly driving business outcomes. The result is faster decisions, greater confidence and a clearer path to growth.

Overview

Always-On Modelling

Demand Creation

Investment Optimisation

One model. Every driver of growth. Traditional measurement tools tell you what happened. Prophet goes further by modelling your entire commercial system—bringing together marketing, pricing, brand, macroeconomic conditions and operational performance to reveal what's truly driving business outcomes. The result is faster decisions, greater confidence and a clearer path to growth.

Insights built for every decision-maker.

Overview

Tailored Dashboards

AI Briefings

Share & Collaborate

Your data. Your language. No two organisations measure success the same way. Prophet lets you build dashboards and reporting around your own KPIs, commercial objectives and organisational language, giving every team the insights they need without compromising the integrity of the underlying model.

Overview

Tailored Dashboards

AI Briefings

Share & Collaborate

Your data. Your language. No two organisations measure success the same way. Prophet lets you build dashboards and reporting around your own KPIs, commercial objectives and organisational language, giving every team the insights they need without compromising the integrity of the underlying model.

Rehearse every possibility.

ProphetAI

Optimise Investment

Create Scenarios

Upload Media Plans

Your AI decision partner. Ask questions in plain English, generate forecasts instantly and explore complex commercial scenarios without needing a data scientist. Prophet AI turns sophisticated modelling into decisions anyone can understand.

ProphetAI

Optimise Investment

Create Scenarios

Upload Media Plans

Your AI decision partner. Ask questions in plain English, generate forecasts instantly and explore complex commercial scenarios without needing a data scientist. Prophet AI turns sophisticated modelling into decisions anyone can understand.

A model built on reality.

You can't rehearse tomorrow using yesterday's world. Prophet continuously ingests more than 100,000 economic, behavioural, environmental and competitive signals, creating a living digital model that evolves as markets change.

By understanding both what's happening inside your organisation and everything happening around it, Prophet gives you the confidence to test decisions against real-world conditions before committing budget.

Baseline

Marketing Impact

  • Air Quality Index (AQI)

    Carbon Emission Levels

    Water Pollution Levels

    Temperature Anomalies

    Sea Level Rise

    Average Temperature

    Precipitation Levels

    Wind Speed and Direction

    Humidity Levels

    Storm Frequency

  • Consumer Confidence Index

    Social Media Sentiment Analysis

    Business Confidence Index

    Political Sentiment Trends

    Employment Sentiment Surveys

    Stock Market Indices (e.g., S&P 500)

    Government Bond Yields

    Corporate Bond Yields

    Interest Rate Swaps

    Consumer Price Index (CPI)

Connected in weeks. Smarter every day.

Connect your marketing, sales, finance and operational systems through APIs, cloud platforms or simple uploads. Prophet starts modelling in weeks, not months, and continuously evolves as new data arrives, ensuring every decision is based on the latest view of your business.

week 1

Historical Data Consolidation

week 2

Data Modelling + Refinement

week 3

Custom Model Development + Training

week 4

Model Validation + Deployment

week 6-8

Onboarding, Training, + Custom Reporting

Rehearse what MMM can't.

Traditional MMM measures what happened. Prophet rehearses what happens next.

Rehearse what MMM can't.

Traditional MMM measures what happened. Prophet rehearses what happens next.

The model

MMM

Utilises people resources to deliver static and manual updates to models presented as dashboard visualisations.

Prophet

Customisble SaaS platform that uses neural networks and mathematical models for daily updated, personalised data feeds and remodelling.

Real-Time data insights

MMM

Works in 60 to 90-day delayed time periods.

Prophet

Provides daily, near-instantaneous insights for decision-making.

Channel performance

MMM

Considers only the direct impact of channel performance to revenue

Prophet

Analyses over 86,000 macro data points in nearly real-time.

Data integration, build and onboarding

MMM

Requires manual data sharing with typical onboarding times of 4-6+ months.

Prophet

Provides swift integration through APIs, CSVs, and NLP, with a 6-8 week onboarding.

Predictive scenario planning

MMM

Offers media-only scenario planning based on budget and objectives.

Prophet

Offers precise financial forecasts by managing media spend, company variables, and economic factors.

Purpose

Decision speed

Business view

Planning

Business impact

MMM

Measures historical marketing performance.

Updated periodically, often weeks or months after activity.

Focuses primarily on marketing channels.

Optimises media investment.

Explains what happened.

Prophet

Rehearses future commercial decisions before they're're made.

Continuously updated as your business and market evolve.

Models marketing, commercial performance and external market conditions together.

Simulates budgets, pricing, channels and commercial scenarios before investment.

Helps you decide what happens next.

Frequently Asked Questions

You’ve got questions. Prophet has answers.

What is the onboarding process like with Prophet?

What is the onboarding process like with Prophet?

Can Prophet be customised for specific business objectives?

Can Prophet be customised for specific business objectives?

What kind of ROI can we expect from using Prophet?

What kind of ROI can we expect from using Prophet?

How does Prophet handle large-scale data ingestion and real-time processing?

How does Prophet handle large-scale data ingestion and real-time processing?

What kind of machine learning capabilities does Prophet offer?

What kind of machine learning capabilities does Prophet offer?

How does Prophet ensure scalability as my organisation grows?

How does Prophet ensure scalability as my organisation grows?

Can Prophet support multi-user collaboration and role-based access?

Can Prophet support multi-user collaboration and role-based access?

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© 2026 Prophet Tech Pty Ltd. All rights reserved.

ISO Certified

Subscribe to Prophecy

© 2026 Prophet Tech Pty Ltd. All rights reserved.

ISO Certified

Subscribe to Prophecy

© 2026 Prophet Tech Pty Ltd. All rights reserved.