Prophet Knowledge Base

MMM is the marketing industry’s hottest topic but is it delivering?

Australians spent up during Black Friday but Consumer Confidence has stalled ahead of Christmas

Instilling a predictive decision making culture will shape Australia’s corporate future - and marketing’s viability

Prophet announces Google Cloud Principal Architect Matthew Winter as Head of Engineering as business scales

The implications of Trump's win for Australian brands: Navigating the new economic landscape

Unleashing the Power of Principal Component Analysis (PCA) with Prophet's Macro Library