Experience tomorrow before it arrives

Prophet is a Commercial and Marketing Mix Modelling platform that allows you to manipulate and test a digital clone of your business under different scenarios to predict and optimise its performance under diverse market conditions.

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Prophet partners with the world's leading data and tech platforms.

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Animates single or joined paths on Web Pages only.

We create a clone of your organisation.

A Prophet clone enables you to pivot your marketing investment, change commercial performance, and adjust market and environmental dynamics in a world-leading platform before you release those findings into the real world.

Solving complex challenges in days, not months.

Find Immediate Efficiences

Understand what your entire marketing suite is contributing to organisational success; from Linear TV, Digital Video, PR, to Performance Media. Reduce budget in under-performing channels and re-invest into channels with untapped opportunity.

Justify Near and Latent Brand Effect

Bring Foresight to Forecasting

MROI $

PR

Search

YouTube

Live TV

TIME

BRAND SCORE

Live TV

Channel Investment

Immediate ATL Revenue

Brand Impact

TIME

Christmas Campaign Planning

Prediction

Prophet AI

Agency

My plan

Budget

$1,761,340

$2,030,131

$1,632,110

Flighting

Nov 30 – Dec 24

Dec 3 – Dec 24

Nov 3 – Dec 24

Return

$6,851,612

$5,867,078

$5,598,137

pROI

3.89

2.89

3.43

Find Immediate Efficiences

Understand what your entire marketing suite is contributing to organisational success; from Linear TV, Digital Video, PR, to Performance Media. Reduce budget in under-performing channels and re-invest into channels with untapped opportunity.

Justify Near and Latent Brand Effect

Bring Foresight to Forecasting

Find Immediate Efficiences

Understand what your entire marketing suite is contributing to organisational success; from Linear TV, Digital Video, PR, to Performance Media. Reduce budget in under-performing channels and re-invest into channels with untapped opportunity.

Justify Near and Latent Brand Effect

Bring Foresight to Forecasting

Elevate your decision making with a dynamic, machine-learning engine.

Predictive Intelligence

Build plausible predictive scenarios.

Run a multitude of predictive investment pathways to find new-found efficiencies. Take control of your marketing, commercial and environmental levers and account for change.

Historical

Your own mission-control.

Have an always-on mathematical analysis of your organisation and marketing function. Continually quantify how your entire channel mix (online, offline, earned and owned) not only contributes to the bottom-line, but how the effect of the channel's brand and saliency effect the efficiency and efficacy of other channels in the mix.

Analytics

Customisable to suit any requirement.

Dashboards and slide-decks are the past; utilise Analytics+ to customise your Prophet instance. Get access to the entire modelled data set, Prophet Library and raw data and design your own insights to match your organisational language.

A mathematical engine that re-models every single day.

A mathematical engine that re-models every single day.

Harness Nobel smarts, spark bold moves

Data Collection

Orchestration

Prophet uses advanced filtering using advanced machine-learning techniques to remove noise and focus on data that is significant.

Media Data

Prophet Library

Commercial Data

Modelling

Predict

Output

Data Collection

You plug your data into Prophet’s ecosystem. Identifying key data points across media, commercial and organisational inputs.

  • Digital

  • Earned

  • Traditional

  • Owned

  • Brand metrics

  • New metrics

  • Surveys

  • Owned

  • CAC

  • Market research

Orchestration

Modelling

Predict

Output

Data Collection

You plug your data into Prophet’s ecosystem. Identifying key data points across media, commercial and organisational inputs.

  • Digital

  • Earned

  • Traditional

  • Owned

  • Brand metrics

  • New metrics

  • Surveys

  • Owned

  • CAC

  • Market research

Orchestration

Modelling

Predict

Output

Data Collection

Orchestration

Modelling

Predict

Output

Seemlessly connect your entire marketing and organisational tech-stack with just a few clicks. Powered by over 590 APIs that port directly into Prophet.

  • Digital

  • Earned

  • Traditional

  • Owned

  • Brand metrics

  • New metrics

  • Surveys

  • Owned

  • CAC

  • Market research

Media Data

Prophet Library

Commercial Data

Organisation's Digital Clone

regenerating daily

Manipulation

Scenario A

$0

Scenario B

$0

Prophet Library

Super-powered by over 86,000 market variables.

  • Average Temperature

    Precipitation Levels

    Wind Speed and Direction

    Humidity Levels

    Storm Frequency

  • Stock Market Indices (e.g., S&P 500)

    Government Bond Yields

    Corporate Bond Yields

    Interest Rate Swaps

    Consumer Price Index (CPI)

  • Consumer Confidence Index

    Social Media Sentiment Analysis

    Business Confidence Index

    Political Sentiment Trends

    Employment Sentiment Surveys

  • Population Growth Rate

    Age Demographics

    Urban vs. Rural Population Distribution

    Immigration and Emigration Rates

    Fertility Rate

  • Official Cash Rate

    Inflation Targets

    Reserve Bank Balance Sheets

    Reserve Bank Policy Statements

    Bank Lending Rates

  • Air Quality Index (AQI)

    Carbon Emission Levels

    Water Pollution Levels

    Temperature Anomalies

    Sea Level Rise

  • Average Temperature

    Precipitation Levels

    Wind Speed and Direction

    Humidity Levels

    Storm Frequency

  • Stock Market Indices (e.g., S&P 500)

    Government Bond Yields

    Corporate Bond Yields

    Interest Rate Swaps

    Consumer Price Index (CPI)

  • Consumer Confidence Index

    Social Media Sentiment Analysis

    Business Confidence Index

    Political Sentiment Trends

    Employment Sentiment Surveys

  • Population Growth Rate

    Age Demographics

    Urban vs. Rural Population Distribution

    Immigration and Emigration Rates

    Fertility Rate

  • Official Cash Rate

    Inflation Targets

    Reserve Bank Balance Sheets

    Reserve Bank Policy Statements

    Bank Lending Rates

  • Air Quality Index (AQI)

    Carbon Emission Levels

    Water Pollution Levels

    Temperature Anomalies

    Sea Level Rise

Connect your data securely and efficiently – in minutes.

DataSource

ISO-27001 Connectivity

ISO-27001 Connectivity

ISO-27001 Connectivity

Onboard in a matter of weeks with Prophet. DataSource houses over 590+ unique APIs enabling fast and secure connectivity to any tech-stack; no matter the complexity.

Onboard in a matter of weeks with Prophet. DataSource houses over 590+ unique APIs enabling fast and secure connectivity to any tech-stack; no matter the complexity.

Onboard in a matter of weeks with Prophet. DataSource houses over 590+ unique APIs enabling fast and secure connectivity to any tech-stack; no matter the complexity.

Media

Analytics

Infrastructure

Manual

Meta Ads

Google Ads 

DV360

LinkedIn

Microsoft Ads

The Trade Desk

+134

more media connectors

Media

Meta Ads

Google Ads 

DV360

LinkedIn

Microsoft Ads

The Trade Desk

+134

more media connectors

Analytics

Infrastructure

Manual

Media

Analytics

Infrastructure

Manual

Meta Ads

Google Ads 

DV360

LinkedIn

Microsoft Ads

The Trade Desk

+134

more media connectors

Frequently Asked Questions

You’ve got questions. Prophet has answers.

What makes Prophet different from traditional market-mix models?

What makes Prophet different from traditional market-mix models?

What makes Prophet different from traditional market-mix models?

How does Prophet’s predictive intelligence improve decision-making?

How does Prophet’s predictive intelligence improve decision-making?

How does Prophet’s predictive intelligence improve decision-making?

How does Prophet integrate with our existing tech stack?

How does Prophet integrate with our existing tech stack?

How does Prophet integrate with our existing tech stack?

Can Prophet compute baseline (i.e. what would happen if marketing wasn’t run) with precision?

Can Prophet compute baseline (i.e. what would happen if marketing wasn’t run) with precision?

Can Prophet compute baseline (i.e. what would happen if marketing wasn’t run) with precision?

Can Prophet measure the impact of brand - both in terms of health and brand effect?

Can Prophet measure the impact of brand - both in terms of health and brand effect?

Can Prophet measure the impact of brand - both in terms of health and brand effect?

How secure is Prophet in handling sensitive organisational data?

How secure is Prophet in handling sensitive organisational data?

How secure is Prophet in handling sensitive organisational data?

How does Prophet scale with business growth?

How does Prophet scale with business growth?

How does Prophet scale with business growth?

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© 2024 Prophet Tech Pty Ltd. All rights reserved.

Subscribe to Prophecy

© 2024 Prophet Tech Pty Ltd. All rights reserved.

Subscribe to Prophecy

© 2024 Prophet Tech Pty Ltd. All rights reserved.