Make smarter marketing decisions.

Measure the precise business impact your marketing mix is having - from online to offline; paid to owned to earned. Run simulations and control all factors that impact business performance in minutes.

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Prophet partners with the world's leading data and tech platforms.

✍️

Connect to Graphic

Animates single or joined paths on Web Pages only.

World-Leading Measurement

A Prophet clone enables you to pivot your marketing investment, change commercial performance, and adjust market and environmental dynamics in a world-leading platform before you release those findings into the real world.

Answering complex questions in days, not months.

How is our mix contributing?

Understand what your entire marketing suite is contributing to organisational success; from Linear TV, Digital Video, PR, to Performance Media. Reduce budget in under-performing channels and re-invest into channels with untapped opportunity.

What's the right balance using brand and upper funnel?

How do I predict and plan for the future?

MROI $

PR

Search

YouTube

Live TV

TIME

BRAND SCORE

Live TV

Channel Investment

Immediate ATL Revenue

Brand Impact

TIME

Christmas Campaign Planning

Prediction

Prophet AI

Agency

My plan

Budget

$1,761,340

$2,030,131

$1,632,110

Flighting

Nov 30 – Dec 24

Dec 3 – Dec 24

Nov 3 – Dec 24

Return

$6,851,612

$5,867,078

$5,598,137

pROI

3.89

2.89

3.43

How is our mix contributing?

Understand what your entire marketing suite is contributing to organisational success; from Linear TV, Digital Video, PR, to Performance Media. Reduce budget in under-performing channels and re-invest into channels with untapped opportunity.

What's the right balance using brand and upper funnel?

How do I predict and plan for the future?

How is our mix contributing?

Understand what your entire marketing suite is contributing to organisational success; from Linear TV, Digital Video, PR, to Performance Media. Reduce budget in under-performing channels and re-invest into channels with untapped opportunity.

What's the right balance using brand and upper funnel?

How do I predict and plan for the future?

Built by scientists, made for marketers.

Predictive Intelligence

Build plausible predictive scenarios.

Run a multitude of predictive investment pathways to find new-found efficiencies. Take control of your marketing, commercial and environmental levers and account for change.

Historical

Your own mission-control.

Have an always-on mathematical analysis of your organisation and marketing function. Continually quantify how your entire channel mix (online, offline, earned and owned) not only contributes to the bottom-line, but how the effect of the channel's brand and saliency effect the efficiency and efficacy of other channels in the mix.

Analytics

Customisable to suit any requirement.

Dashboards and slide-decks are the past; utilise Analytics+ to customise your Prophet instance. Get access to the entire modelled data set, Prophet Library and raw data and design your own insights to match your organisational language.

A truely causal and dynamic engine that grows with you.

A truely causal and dynamic engine that grows with you.

Harness Nobel smarts, spark bold moves

Data Collection

Orchestration

Prophet uses advanced filtering using advanced machine-learning techniques to remove noise and focus on data that is significant.

Media Data

Prophet Library

Commercial Data

Modelling

Predict

Output

Data Collection

You plug your data into Prophet’s ecosystem. Identifying key data points across media, commercial and organisational inputs.

  • Digital

  • Earned

  • Traditional

  • Owned

  • Brand metrics

  • New metrics

  • Surveys

  • Owned

  • CAC

  • Market research

Orchestration

Modelling

Predict

Output

Data Collection

You plug your data into Prophet’s ecosystem. Identifying key data points across media, commercial and organisational inputs.

  • Digital

  • Earned

  • Traditional

  • Owned

  • Brand metrics

  • New metrics

  • Surveys

  • Owned

  • CAC

  • Market research

Orchestration

Modelling

Predict

Output

Data Collection

Orchestration

Modelling

Predict

Output

Seemlessly connect your entire marketing and organisational tech-stack with just a few clicks. Powered by over 590 APIs that port directly into Prophet.

  • Digital

  • Earned

  • Traditional

  • Owned

  • Brand metrics

  • New metrics

  • Surveys

  • Owned

  • CAC

  • Market research

Media Data

Prophet Library

Commercial Data

Organisation's Digital Clone

regenerating daily

Manipulation

Scenario A

$0

Scenario B

$0

Prophet Library

Super-powered by over 86,932 custom market variables.

  • Average Temperature

    Precipitation Levels

    Wind Speed and Direction

    Humidity Levels

    Storm Frequency

  • Stock Market Indices (e.g., S&P 500)

    Government Bond Yields

    Corporate Bond Yields

    Interest Rate Swaps

    Consumer Price Index (CPI)

  • Consumer Confidence Index

    Social Media Sentiment Analysis

    Business Confidence Index

    Political Sentiment Trends

    Employment Sentiment Surveys

  • Population Growth Rate

    Age Demographics

    Urban vs. Rural Population Distribution

    Immigration and Emigration Rates

    Fertility Rate

  • Official Cash Rate

    Inflation Targets

    Reserve Bank Balance Sheets

    Reserve Bank Policy Statements

    Bank Lending Rates

  • Air Quality Index (AQI)

    Carbon Emission Levels

    Water Pollution Levels

    Temperature Anomalies

    Sea Level Rise

  • Average Temperature

    Precipitation Levels

    Wind Speed and Direction

    Humidity Levels

    Storm Frequency

  • Stock Market Indices (e.g., S&P 500)

    Government Bond Yields

    Corporate Bond Yields

    Interest Rate Swaps

    Consumer Price Index (CPI)

  • Consumer Confidence Index

    Social Media Sentiment Analysis

    Business Confidence Index

    Political Sentiment Trends

    Employment Sentiment Surveys

  • Population Growth Rate

    Age Demographics

    Urban vs. Rural Population Distribution

    Immigration and Emigration Rates

    Fertility Rate

  • Official Cash Rate

    Inflation Targets

    Reserve Bank Balance Sheets

    Reserve Bank Policy Statements

    Bank Lending Rates

  • Air Quality Index (AQI)

    Carbon Emission Levels

    Water Pollution Levels

    Temperature Anomalies

    Sea Level Rise

Use the data you already have; securely and in minutes.

DataSource

Time-to-benefit made easy.

Time-to-benefit made easy.

Time-to-benefit made easy.

Onboard in a matter of weeks with Prophet. DataSource houses over 590+ unique APIs enabling fast and secure connectivity to any tech-stack; no matter the complexity.

Onboard in a matter of weeks with Prophet. DataSource houses over 590+ unique APIs enabling fast and secure connectivity to any tech-stack; no matter the complexity.

Onboard in a matter of weeks with Prophet. DataSource houses over 590+ unique APIs enabling fast and secure connectivity to any tech-stack; no matter the complexity.

Media

Analytics

Infrastructure

Manual

Meta Ads

Google Ads 

DV360

LinkedIn

Microsoft Ads

The Trade Desk

+134

more media connectors

Media

Meta Ads

Google Ads 

DV360

LinkedIn

Microsoft Ads

The Trade Desk

+134

more media connectors

Analytics

Infrastructure

Manual

Media

Analytics

Infrastructure

Manual

Meta Ads

Google Ads 

DV360

LinkedIn

Microsoft Ads

The Trade Desk

+134

more media connectors

Frequently Asked Questions

You’ve got questions. Prophet has answers.

What makes Prophet different from traditional market-mix models?

What makes Prophet different from traditional market-mix models?

What makes Prophet different from traditional market-mix models?

How does Prophet’s predictive intelligence improve decision-making?

How does Prophet’s predictive intelligence improve decision-making?

How does Prophet’s predictive intelligence improve decision-making?

How does Prophet integrate with our existing tech stack?

How does Prophet integrate with our existing tech stack?

How does Prophet integrate with our existing tech stack?

Can Prophet compute baseline (i.e. what would happen if marketing wasn’t run) with precision?

Can Prophet compute baseline (i.e. what would happen if marketing wasn’t run) with precision?

Can Prophet compute baseline (i.e. what would happen if marketing wasn’t run) with precision?

Can Prophet measure the impact of brand - both in terms of health and brand effect?

Can Prophet measure the impact of brand - both in terms of health and brand effect?

Can Prophet measure the impact of brand - both in terms of health and brand effect?

How secure is Prophet in handling sensitive organisational data?

How secure is Prophet in handling sensitive organisational data?

How secure is Prophet in handling sensitive organisational data?

How does Prophet scale with business growth?

How does Prophet scale with business growth?

How does Prophet scale with business growth?

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© 2025 Prophet Tech Pty Ltd. All rights reserved.

Subscribe to Prophecy

© 2025 Prophet Tech Pty Ltd. All rights reserved.

Subscribe to Prophecy

© 2025 Prophet Tech Pty Ltd. All rights reserved.